Very much so. Lots of capitalists like to point to reactionary politics and say, "See? We're the good guys because we support trans rights. Better not tax us!"
Really? Glenn Greenwald says there is! “Vivek Ramaswamy provides the single most informative and insightful analysis yet of woke ideology…Woke, Inc. is indispensable for understanding how America's newest and most consequential cultural dogma is fundamentally transforming virtually every sector of our lives.”―Glenn Greenwald, journalist, constitutional lawyer, and author of four New York Times bestselling books
I think if you read that book, what you'd find is companies are trying to match the aesthetic of modern social justice movements without making systemic changes that create the problems those movements aim to address.
In other words, their "woke" branding gives the impression of addressing issues, giving them cultural cover to continue extracting profit.
I think neoliberal woke capitalism is deliberately played off against racist far rightism in the West. They need each other.
Very much so. Lots of capitalists like to point to reactionary politics and say, "See? We're the good guys because we support trans rights. Better not tax us!"
Really? Glenn Greenwald says there is! “Vivek Ramaswamy provides the single most informative and insightful analysis yet of woke ideology…Woke, Inc. is indispensable for understanding how America's newest and most consequential cultural dogma is fundamentally transforming virtually every sector of our lives.”―Glenn Greenwald, journalist, constitutional lawyer, and author of four New York Times bestselling books
https://www.amazon.com/Woke-Inc-Corporate-Americas-Justice/dp/1546090789
I think if you read that book, what you'd find is companies are trying to match the aesthetic of modern social justice movements without making systemic changes that create the problems those movements aim to address.
In other words, their "woke" branding gives the impression of addressing issues, giving them cultural cover to continue extracting profit.