This Super Bowl, Snoop Dog & Tom Brady Will Defend The Ethnic Cleansing of Gaza
Inside Robert Kraft's Zionist propaganda outlet, The Foundation to Combat Antisemitism.
With over 116 million predicted watchers, Super Bowl LIX in New Orleans is expected to break viewership records. While audiences will tune in to watch the Philadelphia Eagles try to thwart the Kansas City Chiefs (Taylor’s Version) attempt at a record-setting three consecutive championships, unfortunately, they will be subconsciously subjected to Zionist propaganda excusing Israel’s genocide in Gaza. On the heels of President Trump’s announcement that the United States will occupy and ethnically cleanse the Gaza Strip, such messages are more dangerous than ever.
On Sunday, The Foundation to Combat Antisemitism (FCAS) will air the below advertisement during the game.
Featuring two iconic celebrities, one black and one white, the ad’s plea for viewers to “stand up to hate” appears positive. But when we look under the veneer of social justice, we see FCAS is attempting to silence legitimate criticism of Israel through fake accusations of anti-semitism.
The Foundation to Combat Antisemitism
Founded in 2019 by New England Patriots owner Robert Kraft, FCAS is a non-profit organization that claims to “stand up to Jewish hate and all hate by inspiring Americans to become active allies in the fight.” While it remained on the public periphery in the years after its founding, FCAS increased its media presence to match rising criticism of Israel following the country's genocidal response to the October 7th attack by Palestinian militants. Its most notable advertising campaign, #TimeOutToHate, airs on the eight most popular sports leagues, boasting the support of notable athletes such as Billie Jean King, Candace Parker, Jim Harbaugh, Shaquille O’Neal, Doc Rivers, and Zach Hyman.
Last year’s Super Bowl ad, entitled “Silence,” featured civil rights activist Dr. Clarence B. Jones and invoked the work of Dr. Martin Luther King Jr.
As one can tell from the overrepresentation of Black and minority figures in these ads, as well as the blue square derived from the “blackout” square Instagram users posted to support the 2020 Black Lives Matter protests, FCAS is attempting to harness the iconography of social justice efforts to promote its message. And if that message was the anti-hate mantra FCAS claims to espouse, that would be welcome. The source of all forms of racism are inherently linked, and a society will never eliminate just one without ending the others. However, a deeper understanding of The Foundation to Combat Antisemitism’s methods, tactics, and practices shows that not only is this the organization’s true goal, but its use of Black liberation iconography is outright deception designed to trick well-intentioned and socially conscious Americans into supporting the occupation and ethnic cleansing of Palestine.
A large component of FCAS’ marketing, both televised and online, feature statistics from their U.S. Antisemitism Landscape Survey.1 The most recent Survey, published in September 2024, begins with an introduction that hints at FCAS’s true purpose.
Antisemitism has been on the rise in the United States for years, but since the October 7 Hamas attack on Israel and the ensuing war in Gaza, prejudice against Jewish people in America has accelerated profoundly. That’s the central finding of “Stand Up to Jewish Hate: The US Antisemitism Landscape Survey,” FCAS’ ongoing research on attitudes around Jewish hate.
The report measures alleged antisemitism by breaking respondents into five groups, which they define as:
Haters — Blatantly prejudiced against Jews (and often other groups) and tend to be outspoken about it.
Leaning Haters — Less informed or misinformed, influenced toward all kinds of prejudice and exhibiting antisemitic beliefs.
Unengaged — Less aware of antisemitism. Many notice other forms of prejudice but don’t see antisemitism the same way.
Leaning Allies — Largely aware of antisemitism and many will say something against it when they encounter it.
Allies — Well informed and aware of antisemitism, already activated to stand up to Jewish hate.
Using these categorizations, FCAS claims it found “a significant shift toward anti-Jewish hate among U.S. adults in the last year.”
The Survey also states young Americans are especially prone to anti-Jewish hate.
This overall shift toward hate was visible across demographic groups, but especially among younger Americans. In our classification, 25% of all American adults were Haters or Leaning Haters; for 18-to-29-year-olds, it was 32% (up 13 points in one year). 30% of those younger Americans believed Jews are at least somewhat a threat to the unity of American society.
Taken at face value, these claims would be terrifying. If a third of Americans under thirty are “Jew haters,” that means brownshirts will pop up on college campuses any day now. However, this claim is misleading.
When one attempts to find the methodology of the U.S. Antisemitism Landscape Survey to verify its integrity, the dubious nature of FCAS is revealed. This is the only methodology provided for the Landscape Survey:
“Stand Up to Jewish Hate: The US Antisemitism Landscape Survey” is semi-annual research on Americans 18 and older conducted by the Foundation to Combat Antisemitism and VML. This ongoing study tracks Americans’ attitudes and actions around antisemitism in the context of recent events. The most recent survey, fielded June-July 2024, included a nationally representative sample of 8,000 US adults plus an augment of 600 respondents for demographic analysis, weighted to match the US population.
When I contacted FCAS to provide their questions and methods so I could validate their claims, their head of research told me that information was “proprietary.” (VML also declined to release its methods.) This is not how research works. Most public polling, especially when making bold statements such as “32% of young Americans are Jew haters” go out of their way to share their methodology so others can see they are acting in good faith and not trying to fit their findings to their agenda. For context, Pew Research’s recent survey on American political views includes a corresponding methodology paper detailing panel recruitment, questionnaire development and testing, incentives, different protocols for online and phone responses, data quality checks, weighting, and even disclaimers on what languages respondents spoke and how that could effect their results.2 I won’t claim to be an expert on public research techniques, but I’ve examined hundreds of similar studies during my career, and methodology is seldom hard to find. Never once have I been told research methods are a secret. Basically, the Foundation to Combat Antisemitism is telling us anti-Jewish bigotry is skyrocketing at historic levels, and the proof is we’ll just have to trust an 83-year-old billionaire who (allegedly) partakes in international sex trafficking.
But there is one clue to FCAS’s methodology that indicates its findings are manipulated. On the “Facts” section of its website, FCAS admits it uses the International Holocaust Remembrance Alliance (IHRA)’s definition of antisemitism.3 The IHRA is widely known to serve as a public relations apparatus for Israel, as it’s definition of antisemitism includes the following acts:
Denying the Jewish people their right to self-determination, e.g., by claiming that the existence of a State of Israel is a racist endeavor.
Applying double standards by requiring of it a behavior not expected or demanded of any other democratic nation.
Drawing comparisons of contemporary Israeli policy to that of the Nazis.
This is a common Zionist defense of Israel, as it seeks to conflate real acts of antisemitism with criticism of a foreign state. Point #1 outlines the ludicrous of this position. If Israel is the manifestation of the “Jewish people,” then it is inherently an ethnostate and by definition racist, as its policies elevate one ethnicity (Jews) over others. This would be no different than America saying it is a White nation, which would mean other ethnicities are forced into second class status.
Additionally, under the IHRA definition, the Editorial Board of the Israeli newspaper Haaretz is antisemitic, as it has argued Israel is an apartheid state.
Point #2 is a dressed up way of claiming it’s antisemitic to not criticize every other bad thing humanity has done in the same sentence as discussing Palestinian human rights, and #3 is outright laughable. Given FCAS is using this self-contradictory and frankly, unintelligent definition to measure rises in alleged antisemitism, the full picture of their advertising campaigns becomes clear. As they won’t disclose their survey questions it’s impossible know the specifics, but with a warped view that criticizing Israel is criticizing “Jews,” the findings of the Antisemitism Landscape Survey are thrown into question. While they position their findings as “Jews are a threat to the unity of society,” that very well could have be a misleading label for an innocuous question such as “Is Israel a divisive issue?” The claim 21% of Americans believe “Jews have too much media influence” likely came from a question about foreign lobbying efforts or AIPAC. Given those two questions have the exact same response rates across three different time periods (12% in June 2023, 15% in December 2023, 21% in June 2024), it’s not unfair to wonder if these were sourced from the same question and framed as two different responses. And if the Foundation to Combat Antisemitism wants to disprove my theory, all they have to do is release their questionnaires and methods.
FCAS’s bad faith accusations of “hate” become more apparent when we view how they portray current events. One of its recent ads pleaded, “Don’t bring hate to the protest.” Intermixed with slogans like “kill all Jews” are images taken from pro-Palestine campus protests, indicating that Palestinian flags and equally as offensive to Jewish people as the Nazi swastika.
FCAS also encourages viewers to sign up for its Social Command Center newsletter, which publishes reports of alleged online antisemitic activity. It is… something else, to say the least. One previous newsletter ran a story about Neo-Nazis claiming Jews created Hurricane Helene (which is real antisemitism) followed by a harrowing account of how Jewish students celebrated the Jewish holiday Sukkot with Jewish sukkahs, which was somehow anti-Jewish and comparable to self-avowed Nazis. Jewish peace groups such as Jewish Voice for Peace and If Not Now are frequently categorized as “anti-Jewish hate groups,” simply because they violate the absurd claim that criticizing Israel is antisemitic. Such tactics are common from FCAS and similar Zionist organizations: Lump real antisemitism in with criticism of Israel, so average Americans will hesitate to speak out against Israel’s genocide of Palestine and continue to vote for Zionist politicians out of a false sense of social justice.
The newsletter also publishes a weekly word cloud of online “antisemitic” activity, and their inclusion of “human rights” says more about FCAS than I ever could.
Then of course, there is the fact that all of this is being orchestrated by New England Patriots’ owner Robert Kraft. If you’re unfamiliar with Kraft, buckle up.
The Man Behind the Curtain
Even when I put aside my disdain for Robert Kraft running my beloved football team into the ground, by any objective standard, the man is a Grade A piece of shit.
Since marrying his first wife in Israel in 1963, Kraft has kept ties with the imperialist Middle Eastern state. He is close friends with international fugitive Benjamin Netanyahu, and even received the Genesis Prize in 2019, which is awarded to friends of the Israeli government. (Actress Natalie Portman refused to accept the prize the year before.) Kraft actively uses his wealth to support propaganda trips of notable American athletes, who more often than not happen to be Black. (I’m sure you notice a theme here.) When he opened the Kraft Sports Complex in Jerusalem, which was part of his horribly-named “Touchdown in Israel” organization, a slew of Hall of Fame former NFL players were brought along for the spectacle.4
Domestically, he funds pro-apartheid politicians and lobby groups, such as Friends of the Israeli Defense Force and AIPAC, which he gave a million dollars to in 2022. He also donated to Congresswoman Shontel Brown, who received massive donations from the Israel lobby to defeat progressive candidate Nina Turner.5 Other pro-Israel politicians on Kraft’s payroll include David Cicilline, Juan Vargas, Ted Deutch, Jake Auchincloss, and Ritchie Torres.6
But the most disturbing aspect of Kraft’s “philanthropy” occurs outside the United States. While researching his “Passport to Israel” program, which funds trips to Israel for Jewish Americans, I uncovered unsettling details shared by participants.7 In testimonials provided by Kraft’s recipients, one traveller admits to being brought to the Golan Heights, which Israel has illegally occupied since 1967. Another, a young woman, describes being subjected to outright sexism from her Israeli hosts.8
For about 30-45 minutes, we were working at a quick pace, lifting every rock that came into our pile. However, suddenly, we had to stop lifting the stones to go wrap decorative rope around footbridge posts. While walking over to our new site, it was briefly explained to us that we were asked to change jobs because we have womanly bodies not meant for the heavy lifting. Increasingly frustrated, I began my new task, thinking about it the entire time. The thing that angered me the most wasn’t even that my first job was perfectly manageable, or that I am significantly better at lifting things than I am at wrapping twine, but that two women told us that, two people who I automatically assumed would have feminist views aligned with mine. I wanted to say something, but I couldn’t. I was giving my time and strength, and playing by their rules and yet I felt powerless, an emotion I am not quite used to.
One traveller shared his experience training with the Israeli Defense Force in Na’aleh (or Na’ale), an Israeli settlement in the illegally occupied West Bank.
This summer three days of my six week Israel trip on Na’aleh with Camp Yavneh, were devoted to an immersive army training experience. I generally don’t think of myself as an athletic person so army training was the part of the summer that I least looked forward to.
Needless to say, personally financing Americans to train with a military infamous for war crimes on an illegally colonized territory doesn’t strike me as the actions of someone who is “against hate.” Quite the contrary, in fact. As if we needed more evidence that Kraft is not concerned with ending hate, especially against the Black communities he loves to feature in his ads, in a recent interview, Kraft had this to say.
“I’ve never seen hate like it is now in this country.”
Robert Kraft is eighty three years old. He was born in 1941. During his adult life, he witnessed racial segregation, violent attacks on civil rights protestors (including the men featured in his ad), the assassination of MLK and Malcolm X, the Cold War, Vietnam, 9/11, the anti-Muslim backlash following 9/11, the South Boston busing riots, the lynching of George Floyd, and the Charlottesville Nazi rally and terrorist attack, and much more. As a Trump supporter and a Zionist, Kraft clearly doesn’t think the rising tide of fascism is a source of hate. So, when he says “hate” is at the worst he’s ever seen, he is directly saying he believes the growing support for Palestine is the greatest threat of bigotry to occur since the end of World War II. That is, absurd to say the least. One can only draw the conclusion that the pro-Palestine movement is the “most hatred” in the last century if you view the most common victims of hate crimes, Black and Brown Americans, as of lesser value than the feelings of a foreign nation state.
And that is the crux of Robert Kraft’s phony “end hate” bullshit. He claims to be a peace advocate, trying to end all hate that impacts every marginalized American. Yet, Kraft supported Trump’s fascism, even after the President insisted there were “very fine people” at the Charlottesville Nazi rallying chanting “Jews will not replace us.” Had he wanted to end actual hate in the country, he could have founded his organization a decade prior and donated to the Black Lives Matter movement in 2015 or 2020. There’s no shortage of relief agencies, mutual aid groups, or anti-racist political organizations Kraft could have pledged his billions to. But no, instead he dedicated his money to Donald Trump, right wing politicians, AIPAC, and psychotic teenagers who want to cosplay army by bulldozing a Palestinian cemetery. He clearly thinks he can trick African Americans (the demographic most sympathetic to the Palestinian plight9) into supporting Israel by taking photo ops with Black athletes and putting washed-up millionaire rappers in television ads.
Furthermore, never once does Robert Kraft extend his “anti hate” campaign to the Palestinian people. Tens of thousands have been murdered by Israeli bombs and mass-murdering snipers, and yet they are omitted from everything the Foundation to Combat Antisemitism puts out. There’s not even the token admission from FCAS or Kraft that Israelis and Palestinians should strive to peaceful coexistence, just a lecture from an (alleged) sex offender that we should all stop correctly identifying the Israeli state as a colonial apartheid project because it hurts his feelings. As for Tom Brady and Snoop Dogg, it’s likely they don’t know about Kraft’s anti-Palestinian agenda, or even the true purpose of The Foundation to Combat Antisemitism. But that is no excuse. Whether they’re informed or not, they will appear before millions of Americans on Super Bowl Sunday and be the face of a propaganda campaign that has led to unquantifiable human suffering. That’s a choice they made, and it will stain their legacies forever.
Given the Foundation to Combat Antisemitism will be spreading its propaganda on the most-watched television event in America, I’ll encourage you to borrow from their playbook. Despite Robert Kraft’s misunderstanding of the world around him, it’s true that hate feeds on silence. So please, advocate loudly for the Palestinian people. They need it now more than ever.
As a bonus, here’s a very embarrassing video of Robert Kraft screen reading for his girlfriend, who he started dating weeks after his wife died of cancer. (Like I said, he’s a Grad A piece of shit.) Feel free to laugh at him. God knows he deserves it.
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Thank you, and enjoy the game.
In Solidarity — Joe
https://www.fcas.org/fcas-study-reveals-jewish-hate-is-escalating-in-the-united-states/
https://www.pewresearch.org/social-trends/2024/10/17/men-and-masculinity-methodology/
https://www.fcas.org/facts/
https://www.cbsnews.com/boston/news/robert-kraft-israel-genesis-prize-patriots/
https://mondoweiss.net/2022/05/israel-lobby-flexes-its-millions-to-defeat-nina-turner-again-in-cleveland/
https://scheerpost.com/2024/02/15/super-bowl-propaganda-patriots-robert-krafts-ties-to-israel-explained/
https://www.cjp.org/our-work/israel-overseas/israel-teen-travel/the-myra-and-robert-kraft-passport-to-israel
https://www.templeemanuel.com/the-seven-gates/israel/passport-to-israel/
https://carnegieendowment.org/research/2024/04/most-black-americans-want-a-more-active-us-role-in-ending-the-war-in-gaza-and-protecting-palestinian-lives?lang=en
Disappointing to see Snoop do this, Tom Brady has never come across as the most intellectually or morally vigorous person. Just like the ADL; organizations that claim to be concerned about antisemitism but call "Jewish Voices for Peace " a hate group are themselves responsible for insisting on conflating zionism and Judaism. JVP and similar groups are truly probably doing more than anyone else to REDUCE antisemitism precisely because they demonstrate the opposite.
Thanks for the warning. Casablanca's showing on a nearby big screen that afternoon. I think I'll go see that instead.